Leading the Church into Evangelism

By Grant Crawford

At NCF Church we believe that being on mission is good for our church. Here’s our take on leading the church into evangelism.

To start off with, a couple of pointers why we believe that evangelism is a good idea:

  • Reduces conflict
  • Keeps you relevant as you engage the world
  • Releases priests
  • Makes leadership training essential
  • Gives you something to celebrate
  • Exposes heretics
  • Church politics avoided
  • Shapes your structure
  • Directs strategy
  • Gives discipleship meaning
  • Reveals leaders
  • Grows church
  • Gives your church a voice in society

Some evangelism principles for reaching a city:

  • Targeting the groups within the city.
  • Reading seasons, like Easter, to use as leverage.
  • Advertising doesn’t bring many to church. It simply creates awareness and makes members bold to invite friends as they have media to reference in their conversations.
  • Generally, the people who come through personal invitation stay.

A four fold approach to missional strategy 

  1. Invitational church
  2. Strategic invasion
  3. One on one evangelism
  4. Events

1) Invitational/attractional models of doing church

Paul suggested to the Corinthian church that they consider carefully how tongues and prophecy are to be used in church meetings for the sake of unchurched visitors. Clearly there is an expectation from Paul that both christian and unchristian people would attend meetings. 

We should examine the issues below through the lens of a visitor 

  • Street welcomers
  • Uptown
  • Signage
  • Food
  • Worship bands
  • Jargon
  • Videos
  • Preaching platforms
  • Series names and focus
  • Preaching Jesus
  • Preaching life application
  • Length of meeting
  • Specialists on mic

2) Strategic invasions

For example, Jesus sending the 72 , visiting fishing docks and farmers markets, in essence being “all things to all men” 1 Cor 9:19


  • Moms’ groups
  • Elderly ministries
  • Youth
  • University ministries
  • Children
  • Sites

3) One-on-one evangelism

For example, the Ethiopian with Phillip in Acts 8 and the Jailer with Paul in Acts 16

Concerning one-on-one evangelism, it is important that we teach people how to share their testimony and teach people how to use verses such as John 3:16.

Event evangelism

Jesus had healing and supernatural events which attracted crowds, and that he followed with preaching. You might argue that these were spontaneous. God knew in advance what was going to happen at the upper room gathering, and at the home of Cornelius. These events encourage us to assemble people on special occasions to hear the gospel.

For example, Alpha courses, marriage courses, dramas, movies, seasonal events, guest speakers etc.

 We hope that this resource blesses you and the way you deal with mission and evangelism in your church. Feel free to print, edit and distribute this document.